Ketel One
Ketel One Revitalizing an
Ultra-Premium Spirit From lagging sales to the top of the category. All it took was a simple thought: What if we turned a woman-dominated product segment on its head and tried selling it to men? A focus not just on men but on craft, refinement, and philanthropy led a historic brand to new heights.
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Ketel One campaign

FROM SPIRIT TO ANGEL INVESTOR

A Gentleman's Call put a simple question out there: Do you have an idea worth 100 grand? Partnering with GQ and three hand-picked mentors, 5 semi-finalists were chosen and given a spread in the magazine before a winner was selected. Takeovers were staged on ESPN, The New York Times, and the first ever brand takeover of CNN, resulting in over 100M impressions.
Ketel One A Gentleman's Call
Ketel One A Gentleman's Call
Ketel One spread
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Ketel One A Gentleman's Call entry

Media Coverage

Business Insider
Wall Street Journal
Good Magazine
Huffington Post
Interview Magazine
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