GE Appliances
Pivoting From Brand
to Influencer Sometimes leveraging expertise requires becoming an expert. GEA wanted to position itself as an interior design insider, which meant leveraging influencers who could post highlight content. For me, it meant studying recent style trends to shoot 30 days of moodboards, released over a calendar month.
to Influencer Sometimes leveraging expertise requires becoming an expert. GEA wanted to position itself as an interior design insider, which meant leveraging influencers who could post highlight content. For me, it meant studying recent style trends to shoot 30 days of moodboards, released over a calendar month.
