New York Red BullsInviting the City to Run With UsAt a time when New York City entertained just one MLS team but saw another developing on the horizon, it was imperative to declare the city Red. Using large format outdoor placements and mass-produced wheat pastings, we invited fans from all five boroughs and New Jersey to #RUNWITHUS.
Branding at the arena with notes from a speech by former player and head coach Mike Petke added a layer of excitement to the pre-game ritual for players and fans alike.