Crown Royal The Bandwagoner
Crown Royal Maximizing an
NFL Playoff Payoff The NFL playoffs. Twelve teams, four playoff rounds, sixty-six potential matchups... One shoot day. I created and successfully pitched this character who could rise to any occasion, ready to respond to every playoff victory with the right commentary—and cocktail—for every outcome.
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ENTER THE BANDWAGONER

How do you generate a ton of relevant content for one of the year's biggest events? Enter The Bandwagoner. He's no hometown hero, but is a master of mixology. The Bandwagoner was ready to celebrate (and antagonize) any possible playoff outcome by sharing a unique Crown Royal cocktail tailored for each city.
Crown Royal The Bandwagoner
Crown Royal Bandwagoner end card
Crown Royal The Bandwagoner
Crown Royal Bandwagoner title card
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