Roles: Concept, Art Direction, UX/UI Design, Game Design

This iphone/android/facebook game was one chapter in an annual holiday saga. Every year the famed Hess toy truck is released for the holidays and this arcade-style tilt-shift game was released in tandem with the model of the year. 

Users can choose to race as either a stock car, or as the Hess truck itself across three diverse landscapes. Refueling along the way and testing your mettle by avoiding intense heavy traffic jams, the action is simple but addictive.