Roles: Creative Direction, Brand Development, Art Direction, Design

In an often chaotic world with what feels like little individual control, many people are turning to sleep betterment products to reduce and alleviate stress. To build upon their successful early growth, Gravity Products LLC began expanding upon its catalog of offerings—looking to develop a strong brand in what was quickly becoming a crowded category.

Taking this foundation and working hand-in-hand with leadership, I developed the following brand guidelines and worked to apply them to all products, creative initiatives, and communications, including partner communications.

The result was a nomination for Digiday’s 2019 ‘Brand of the Year’.